Coors Light. From the state of the beer to state of mind

Coors LightMischiefUSA
Written By On Strategy Showcase

Marcelo Pascoa
VP, Marketing
Coors Global & NA

Connect with Marcelo
LinkedIn

Nimisha Jain
EVP, Strategy
Mischief USA, NYC

Connect with Nimisha
LinkedIn / MischiefUSA

From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning, resulting in new, unexpected and wonderfully entertaining work. We're joined by Marcelo Pascoa, VP Marketing at Coors and Nimisha Jain, EVP, Strategy at Mischief. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show.

On Strategy Showcase
Next

Skittles. An Effie Best-of-the-Best Winner